8th CUST International Business Research Conference 2019

December 19th, 2019 / Capital University of Science & Technology, Islamabad

Conference Overview

Capital University of Science and Technology (CUST), Islamabad is organizing 8th CUST International Business Research Conference to be held on December 19th, 2019.

Theme: Excellence through Sustainable Change Management

The field of management, as traditional as it may be, is ever so dynamic. New disciplines and avenues emerge in the management domain with every passing day. Therefore, the need for further developments in research is paramount. Not only are there countless new avenues to be explored in the management discipline, there are various new challenges that are faced by academia and industry alike. Therefore, the responsibility of the academicians and researchers to take the plunge, venture out the unexplored, as well as provide the necessary directions and tools to meet these challenges. Capital University of Science and Technology has always been at the forefront when it comes to playing the vital role in facing and resolving the contemporary issues in management. Our ultimate goal is to leave a mark on the horizon of research and academia through collaboration and cooperation with the industry, for the industry.

Business excellence is achieving superior business outcomes through handling people and resources smartly. It requires a culture of continuous improvement to empower employees and to provide leadership in developing and strengthening the management systems and processes of an organization, and to deliver excellence to all stakeholders. Sustainable change management encompasses leadership for change, project management to manage technical aspects of change, excellent talent management for implementing the change, managing finance through utilizing economic resources efficiently, and incorporating emotional intelligence practices in a consistly enduring manner.

8th CUST International Business Research Conference is a one-day event organized by Capital University of Science and Technology, Islamabad, Pakistan. The aim of this conference is to provide the platform to reunite researchers from university, research consultancy firms and policy makers to share their experiences in order to achieve business excellence by using sustainable change management approach.

The conference will encourage seminars and invited talks between academic experts, entrepreneurs and specialists from the corporate world based on their varied perspectives on the main theme. Additionally, there will be a PhD Consortium for all the doctoral students, current and prospective, providing them an opportunity to hone in and learn the requisite research skills, and get a better understanding of how to prepare for their dissertations.

This conference will encourage a valuable and healthy debate amongst academic experts, entrepreneurs and practitioners. Researchers from all over the world are invited to present their research work and get valuable feedback from experts. The best paper selected after thorough review process would be published in our HEC recognized journal, Jinnah Business Review (JBR), ISSN: 2070-0296. The conference invites academic papers, practitioner papers, student papers and research in progress (PhD proposals).



Capital University of Science & Technology, .
Islamabad Expressway, Kahuta Road, Zone-V Islamabad



Conference - December 19th, 2019

Research Domains

Core research areas identified for paper submissions are:

HRM & Organizational Behavior

Management & Entrepreneurship

Accounting & Finance

Marketing & Consumer Behavior

Technology & Project Management

Economics & Finance

Social Sciences


The main topics of the conference are focused on but not limited to the following themes:

Sustainable Development Goals (SDG)

Challenges and strategies in business education

Climate Change and Sustainability

Social Entrepreneurship for Local Change

Human Resources – A Game Changer of the Business Strategy

Ethical issues of (management of) change

Digitization of Businesses

Finance in a globalized world

Corporate governance and corporate social responsibility

Micro-financing and philanthropic programmes

Digital Marketing

HR practices and psychological capital

Emerging Issues in Management

Fin. Tech.

Financial Markets

Behavioral Finance

Social Entrepreneurial

Conflict Management

Submission Guidelines

Scholars, practitioners and students are invited to email their abstracts in word format, with their full names, addresses, affiliating institutions, author’s brief profile, official email address and passport-size photographs by October 30, 2019 to the conference chair, through website address: www.cust.edu.pk/cibrc. The submitted abstracts will undergo a rigorous double blind peer review process. Authors whose abstracts get selected will be informed through email. Authors of the accepted abstracts will be required to send their full papers by November 15, 2019. The selected papers will be reviewed by the conference committee, and the authors will be notified by November 20, 2019. All of the research work should be original; not previously published or accepted for publication elsewhere, neither in journals, nor books. Papers to be submitted via the conference website, should follow the requisite format as per instructions given below:

  1. Abstracts via email submitted to: cibrc@cust.edu.pk in word format, not exceeding 500 words, preferably one page only in English Language.

  2. Title of the paper must be in bold and underlined, and the name of the author/authors placed below the title of the abstract (not bold, not underlined and not in italics), both must be centered.

  3. Margins of at least one inch on all sides, Times New Roman font (12pt) italicized.

  4. Full-length papers should not exceed 25 double-spaced pages, Case-studies and PhD proposals should not exceed 10 pages.

  5. Cover page to indicate the title of paper, the name of authors and affiliations, along with corresponding author’s email.

Important Dates

Abstract/PhD Proposal Submission

October 30, 2019

Full Paper Submission

November 15, 2019

Acceptance of Paper/PhD Proposal

November 20, 2019

Date of Registration

December 03, 2019

Submission of Presentation

December 10, 2019

Conference Date

December 19, 2019


Conference Committee


Prof. Dr. Muhammad Mansoor Ahmed


Prof. Dr. Arshad Hassan,
Dr. Sajid Bashir

Conference Chair
Dr. S. M. M. Raza Naqvi

Conference Co-Chair
Dr. Saira Ahmed

Track Chairs
HRM & Organizational Behavior

Dr. Mueen A. Zafar,
Dr. Shazia Faiz

Accounting & Finance

Dr. Jaleel Ahmed,
Dr. Nousheen Zafar

Marketing & Consumer Behavior

Dr. Arif Vaseer,
Dr. Lakhi Muhammad

Management & Entrepreneurship

Dr. M. Ishfaq Khan,
Dr. Samyia Safdar


Dr. Mazhar Iqbal,
Dr. Umer Kayani

Technology & Project Management

Mr. Rizwan Ali Khan,
Mr. Hafiz M.Adnan Khan

Social Sciences

Dr. Sabahat Haqqani,
Dr. Ishrat Yousaf

Conference Secretary
Mr. Muhammad Umar Toor

Conference Secretariat
Ms. Sarah Nawaz Malik
Mr. Syed Farhan Ali
Aiman Arshad
Hamza Toor
Usman Ali Khan
Abdul Haseeb Khan


Registration Fee


Rs. 2,000


Rs. 1,000

International Participant


Conference Venue

The conference will be held on the campus of Capital University of Science & Technology, Islamabad. CUST is a Federally Chartered University and its programs are accredited by Higher Education Commission of Pakistan. It offers high quality education in various disciplines including business management, social sciences, computer sciences, mechanical engineering, electrical engineering and civil engineering. CUST has always encouraged intellectual contribution by taking various initiatives to institutionalize research and knowledge generation. CUST graduates are placed in various reputed institutions and are contributing in academic research domains. Faculty of Management & Social Sciences continues to establish stronger research linkages with academia throughout the world.

Contact US

For Further details please contact:

Dr. S.M.M. Raza Naqvi
Chair, Program Committee, (CIBRC 2019)
Tel: +92-51-111-555-666 EXT 196
Cell: +92-300-956-4558
Email: cibrc@cust.edu.pk
Office No. 102, 1st Floor, D-Block, Capital University of Science and Technology Islamabad Expressway, Kahuta Road, Zone-V, Islamabad, Pakistan