9th CUST International Business Research Conference 2021

December 30th, 2021 / Capital University of Science & Technology, Islamabad

Conference Overview

Capital University of Science and Technology (CUST), Islamabad is organizing the 9th CUST International Business Research Conference on December 30, 2021. The theme of the conference is “Business Sustainability in New Normal - A Way Forward”. This conference aims to provide a platform for researchers from academia, industry, and policymakers to share their research. This will help to achieve business excellence by using sustainable solutions in the new normal. Core research areas identified for paper submissions are:

Theme: Business Sustainability in New Normal - A Way Forward

COVID-19 has accelerated the speed of business innovation and digitization in many areas including Banking, Insurance, Logistics, Marketing and even Human Resource Management. Online services are the natural paths to improve cost efficiency as well as service quality by employing technology for business. However, technological breakthroughs and innovations also bring uncertainty and risks that can hardly be measured in the early stages of adoption.

Even though the recent academic research recognizes the effects of applications of technologies in business, but we see a research gap in exploring the linkages among sustainability, risk and technologies, applied in all the areas of business. We expect that not only the technology can improve the efficiency and profit margins of businesses, but it can also enhance sustainability such as the performance of the products and services, directly and indirectly. Thus, it is time to devote further efforts to find empirical evidence and directions of these linkages in business research.

In this context, conference theme “Business Sustainability in New Normal - A Way Forward” will encourage a valuable and healthy debate amongst academic experts, entrepreneurs, and practitioners. Researchers from all over the world are invited to present their research work and get valuable feedback from experts. The best paper selected after a thorough review process can be considered for Jinnah Business Review (JBR), ISSN: 2070-0296. The conference invites academic papers, and practitioner’s papers.



Online using: MS Teams and Zoom



Conference - December 30th, 2021

Research Domains

Core research areas identified for paper submissions are:

Strategy and Management

Accounting & Finance

Marketing & Consumer Behavior in New Normal

Economics and its specialized fields

Technology & Project Management

HRM & Organizational Behavior


Psychology and Sociology

Submission Guidelines

Scholars, practitioners and students are invited to email their abstracts in word format, with their full names, addresses, affiliating institutions, author’s brief profile, official email address and passport-size photographs by November 20, 2021, to the conference chair, through the website address: www.cust.edu.pk/cibrc. The submitted abstracts will undergo a rigorous double-blind peer-review process. Authors whose abstracts get selected will be informed through email. Authors of the accepted abstracts will be required to send their full papers by November 22, 2021. The selected papers will be reviewed by the conference committee, and the authors will be notified by December 02, 2021. All of the research work should be original; not previously published or accepted for publication elsewhere. Papers to be submitted via the conference website should follow the requisite format as per instructions given below:

  • Abstracts via email submitted to: cibrc@cust.edu.pk in the MS Word format, not exceeding 500 words, preferably one page only in the English Language.

  • The title of the paper must be in bold and underlined, and the name of the author/authors placed below the title of the abstract and both must be centered.

  • Margins of at least one inch on all sides, Times New Roman font (12pt) italicized.

  • Full-length papers should not exceed 25double-spaced pages, Case-studies and PhD proposals should not exceed 10 pages.

  • Cover page to indicate the title of the paper, the name of authors and affiliations, along with the corresponding author’s email.

The conference will be held online by Capital University of Science & Technology, Islamabad. CUST is a Federally Chartered University and its programs are accredited by the Higher Education Commission of Pakistan. This university offers high-quality education in various disciplines including business management, social sciences, computer sciences, engineering and life sciences. CUST has always encouraged intellectual contribution by taking various initiatives to institutionalize research and knowledge generation. CUST has produced graduates that are placed in various reputed national and international institutions. Faculty of Management & Social Sciences has produced 85 PhDs who are contributing to academia and academic research domain across the globe Faculty of Management & Social Sciences continues to establish stronger research linkages with academia throughout the world. The ahead mentioned conference committee welcomes you for conference papers and presentations.

Important Dates

Abstract/PhD Proposal Submission

November 20, 2021

Full Paper Submission

November 30, 2021

Acceptance of Paper/PhD Proposal

December 10, 2021

Date of Registration

December 15, 2021

Submission of Presentation

December 15, 2021

Conference Date

December 30, 2021


Conference Committee


Prof. Dr. Muhammad Mansoor Ahmed


Prof. Dr. Arshad Hassan

Conference Chair
Dr. Lakhi Muhammad

Conference Co-Chair
Dr. S. M. M. Raza Naqvi

Track Chairs
HRM & Organizational Behavior

Dr. Samyia Safdar
Dr. Shazia Faiz

Accounting & Finance

Dr. Jaleel Ahmed,
Dr. Nousheen Tariq

Marketing & Consumer Behavior

Dr. Muhammad Kamran Naqi,
Dr. Ahsan Mahmood

Management & Entrepreneurship

Dr. Arif Vaseer,
Dr. M. Ishfaq Khan


Dr. Mazhar Iqbal,
Dr. Saira Ahmad

Project Management & Technology

Dr. Shahzad Anjum,
Dr. Ansir Rajput


Dr. Sabahat Haqqani,
Dr. Ishrat Yousaf

Conference Secretary
Mr. Muhammad Umar Toor

Conference Secretariat
Ms. Sarah Nawaz Malik
Ms. Namra Mubarak
Mr. Muhammad Irfan Mustafa
Ms. Sadaf Adalat


Registration Fee


Rs. 1,000

International Participant


Conference Venue

Online using MS Teams and Zoom

Contact US

For Further details please contact:

Dr. Lakhi Muhammad
Chair, Program Committee, (CIBRC 2021)
Tel: +92-51-111-555-666, Ext 270
Cell # 0303- 8599528
Email: cibrc@cust.edu.pk
D-Block, Capital University of Science and Technology Islamabad Expressway, Kahuta Road, Zone-V, Islamabad, Pakistan